International Trade Fair 2018- Bilbao

Bilbao : Mission completed !

With the precious collaboration of Camarabilbao University, 10 European university colleges, all members of Businet (‘the  Highest Business Education Network ‘ ), organized a Trade Mission to Bilbao  from 11 to 16 March 2018.

The students had to promote SME’s willing to export in the Basque Country.
The general framework of these missions had been established in a written agreement between the companies, the students and the supervising teachers.

7 second-year marketing students from Henallux-IESN Namur participated in that collaborative project and represented 3 companies from Wallonia. (La brasserie l’Echasse, Sonaca Group and Sunoptimo)

They went all over Bilbao on prospections, for business meetings and conducting surveys. On Wednesday they represented the companies at a trade fair at the Gran Domine Hotel. All this hard work has led to highly valuable market information for the project commissioners !

This was the fourth edition of the Businet Trade Mission project, this edition being the biggest one so far with 106 students from all over Europe representing more than 30 companies.

Experiential learning and internationalism in action !


Economic department of Namur (Marketing), Belgium. Participating teachers : I.Billard, E. De Jong, T.Hontoir, D.Ropson. Participating students : L.Mélanie, L.Fonck, C.Burniaux, G. Nava Fernandes, H. Vanhoppen, E. Hennaux et C. Rectem


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