14 second-year marketing students from Henallux-IESN Namur participated in an international trade mission in Budapest from 4 to 10 March 2017. Indeed, they had to promote 5 companies from Wallonia (Chocolate factory Bruyerre, l’Echasse Brasserie de Namur, Provera, Smartnodes and Upper Organic SPRL)
Together with their Hungarian counterparts who helped them penetrate the market, they operated as event managers during the one-week mission. They had professional appointments, pitched their companies in English and got really involved at the fair in presence of prestigious guests.
It was a good opportunity for them to develop cross cultural and international trading skills : a real integrated approach of the reality of today's Business world !
on the picture: E. Piantadosi, L.Liban, S. Gustin, G. Collin, P.Chauvaux, A. Michel, V. Degehet, R.Tasiaux, M. Philippot, G. Villé, C. Collin, T. Jacquemin, R. Thiry, D. Wrinck